Alan joined our team in late 2024; Jacqueline met him at a business event after hearing him make intriguing comments about Google’s ranking methods. It turns out that Alan is the best informed person on the topic of Google we have ever run across, and not because is a Google fan. He constantly analyzes its strengths, weaknesses, and influences, mainly though constant experimentation and the latest tools, including a wide selection of AI that takes him well beyond typical content churning, and into deeper need analysis. Perhaps what makes him more effective than the average SEO or digital expert is his understanding of sales; he has also worked as a salesperson, sales trainer, and marketer for clients all over Canada, US and Europe. His Ewan MacGregor-ish accent and sense of humour also take the stress out of technical conversations, making solutions understandable and down to earth.
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