Ali holds an MPA from Carleton University, as well as a Bachelor of Commerce and Bachelor of Social Sciences from the University of Ottawa. She brings over 20 years’ experience in strategic planning, market research, policy development and project management. Starting her career in the federal public service, she has worked with many agencies in Calgary and in Ottawa. She has also led the planning and implementation of several ground-breaking projects with national scope, and drafted highly-complex, politically-sensitive documents where precision, discretion and attention to detail are essential. Her particular strength is tackling complex projects with tact and finesse.
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August 3, 2021
What Does a Strategic Marketing Firm Do?
Before spending time and money on new promotional tools, are you taking the right actions to grow your business toward...

July 5, 2021
Book Review: This Is Marketing by Seth Godin
I think the best way to describe Seth Godin’s 2018 book This is Marketing is to begin by explaining what...

April 21, 2021
Best Laid Plans: Sticking to a Marketing Strategy When There Are Many Unknowns
The past year has taught us all the importance of being flexible and reminded us that despite our efforts to...