Author: Ginny Holtby

Ginny is an experienced marketing consultant and strategist. She was a member of the senior management team at Banff & Lake Louise Tourism and played a leadership role in developing their five-year strategy and revenue forecast. Ginny has a deep understanding of the global tourism landscape and is always curious about evolving tourism trends and innovations. With a B.A. from McGill University and an M.B.A. from the University of Alberta, Ginny has provided strategic consulting services for over a decade. While consulting, she also taught Marketing and Business Economics part time in the School of Business at the University of Alberta for eight years.