Jacqueline M. Drew, BComm, MBA is founder and CEO of Tenato Strategy Inc., a marketing research and strategy firm with bases in Calgary, Vancouver and Toronto. With over 25 years' experience in all facets of marketing strategy, she is a business consultant, trainer and speaker who loves to use her superpowers "to help the good guys win."
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June 25, 2026
The Real AI Cost in Business: Tokens, Mistakes, Data Risk, and Human Oversight
AI is not free labour. Learn how token costs, hallucinations, data exposure, shadow AI use, and Google spam risks are...
April 22, 2026
Seminar: Strategizing your Ideal Customers: The Why, How and Who of B2B Targeting
We’ve been having fun starting to host a series of seminars at our offices in Calgary. The latest one is...
January 28, 2026
Common Business Mistakes
Four Common Business Mistakes As a consultant, I get to see the inner workings of business after business, which allows...
November 24, 2025
History of the Calgary Economy: Research and Trends on the Alberta Rollercoaster since the 1970’s
Alberta’s rollercoaster economy has given Calgarians a lot of resilience, making us who we are today. If you’re new to...
October 9, 2025
The Promotional Mix: A Guide for Realistic Marketing Budget Estimates
Are you looking to decide what to include in your promotional mix, or a perhaps a guide to build marketing...
September 2, 2025
Why Human Intelligence Still Leads vs. AI Market Research
Is AI market research a substitute or replacement for professional market researchers in today’s world?...