A master of nit-picking and an artful user of words, Richard’s love of language began as a kid. He enjoyed reading (including reading the dictionary!), winning spelling competitions, and analyzing word usage. As senior editor and copywriter at Tenato, his 20+ years in information technology and the performing arts have enhanced both the technical and creative elements of his writing style.
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September 24, 2018
A Recent Sales Experience: A Tale of Shopgirl “Affection”
Our customers are living, breathing humans with feelings and circumstances. We ought to be cognizant of how we make people,...
August 9, 2018
The Fine Art of Giving Media Interviews
If you’re a representative of an organization, the occasion may arise where you are asked by a journalist to be...
June 18, 2018
Crowdsourcing as a Marketing and Research Tool
Incorporating some kind of customer insight has become essential to a successful business model. Consider it a modern equivalent of...
November 27, 2017
Marketer? Market Thyself: Career Advice for Marketers
When there’s a job opening here at Tenato, we get a large number of resumés to read through. I’ve recently...
October 17, 2017
Think Like A Startup
Change is hard, especially for well-established companies. However, hesitation to experiment with new ideas can also mean that your business...
June 1, 2017
Trade Show Display Strategy
A trade show presence can be an effective means of advancing your brand, connecting with your target audience and expanding...