With degrees in psychology and graphic design, Samantha brings an amazingly broad skill set that includes exceptional graphic design, writing, and illustration talents.
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September 17, 2026
The Business Lesson of Canada and the US
There’s a basic business lesson most companies eventually learn. If you have several customers, and they’re all buying similar amounts...

January 7, 2026
Tenato Marks 30 Wonderful Years of Market Research, Business Strategy and Marketing Fun
We made it – 2026 marks Tenato’s 30th year in business! ...

June 18, 2025
Hiring a Professional Marketing Consultant: What Business Owners Need To Know
As a Marketing Consultant for over 25 years, and CEO of Tenato Strategy, I would like to share what business...

May 20, 2025
The SEO vs. PPC ROI Curve: Why Playing the Long Game Pays Off
Which is better — SEO or PPC? The truth is, both have their place, but they operate on entirely different...

May 8, 2025
Why Is My Sales Team Failing?
Having worked with sales teams across countless industries for three decades, I think I’ve seen almost every way it can...

April 28, 2025
What is a Sales Process and Why Do You Need One?
I’m sure you have heard companies refer to their “Sales Process” but perhaps you’ve wondered what this actually is –...