In a content world suffering with generic, AI-created content, I have a marketing survival tactic that I think you’d really enjoy learning – comedy. If you’re willing to try comedy in marketing, it’s like maple syrup on your oatmeal…it goes from being an unsavory, tasteless blob to something people willingly swallow. Speaking of breakfast cereal…
AI Marketing Scams: A Warning
My MBA Thesis, written with input from the Competition Bureau of Canada, addressed marketing fraud in all its forms, but that was written in 2011 – before the dawn of Artificial Intelligence. Things looked bad then, but let me tell you, we’re now entering a brave new world of AI Marketing Scams. Next-level Marketing Email…
The Inside Track on How to Start a Business in Calgary – The Blue-Sky, Stampede City
So you’re ready to start a business in Calgary? Good for you! You’re not alone – Calgary is reputed as Canada’s most entrepreneurial city. As a Calgary business owner that has helped entrepreneurs start businesses here, I thought I’d give you the inside track on how business in Calgary is done. Ready, set… Calgary Business Resources…
“Threat Level Midnight”: If Marketers Ruled The World
I don’t know why this piece on the absurdity of marketers popped into my head, but as soon as it did, I thought I could have some fun with it. Here goes, if marketers ruled the world: Now that I’ve written this, I’m thinking that if this marketing dystopia is “threat level midnight” (I’ve watched…
Moby Dick and Business Leadership
Last weekend, I finished reading the Herman Melville classic, Moby Dick – and since then I’ve been ruminating on its subtle message that applies to business leadership and ethics. For those who haven’t read the book – and I’m not sure I’d recommend it unless you have extreme tenacity and patience – here’s the gist….
5 Elements of a Marketing Strategy You Should Never Leave Out
Too often, marketers consider only the promotional choices (advertising methods, marketing collateral, etc.) when building a marketing strategy. We all know that you need to nail down a target market, a message, and a way to reach reach them. However, there is a great deal more to a solid marketing plan. Here are five elements…
