We know the role of individual content is worthy of a crown, but in terms of reigning supreme – how far does content marketing extend? …
Getting Better Insights from Market Research
Why is it that so much market research doesn’t tell you anything you didn’t already know? Jacqueline Drew explains how to avoid this pitfall and dig down into the real insights….
5 Moves You Need in Your Content Kingdom
Ready to build your content kingdom? Be the king amidst pawns with this quick guide to the critical pieces you need for a strategic content plan. …
Crowdsourcing as a Marketing and Research Tool
Incorporating some kind of customer insight has become essential to a successful business model. Consider it a modern equivalent of the suggestion box, getting access beyond the “mind base” of your own organization….
About the Name Tenato: How We Say It, and What it Means
Hello, folks! So a lot of people ask me how do we say our company name. You know, that word that starts with the ‘T’? so I thought I would give you this little musical explanation….
5 Steps to Developing a Customized Sales Process
The unique thing about business-to-business marketing is that a lot of the marketing strategy success will rest on tenacious and skillful direct selling. That’s why having a documented sales process is so important – it builds consistency in your sales performance and value in your company….
