The unique thing about business-to-business marketing is that a lot of the marketing strategy success will rest on tenacious and skillful direct selling. That’s why having a documented sales process is so important – it builds consistency in your sales performance and value in your company….
Busy Spring at Tenato
Lots has been happening here in the land of Tenato, so I thought I would give you all a brief update of things! The building looks a little unsightly – but the good news is that it’s because it’s being PAINTED! So the historic Garry Theatre sign should be back once the front is restored….
Content Creation: Why Does a Business Need to Blog?
A lot of times people ask us, “why should I blog?” Well, there are basically three main reasons why a business should blog….
When to Go (to the Media): 5 Kinds of Stories Journalists Like
There are different kinds of stories the media will take hold of – stories about cute things, about young people and old people doing amazing things, about money. So how do you, as a business owner, get into that stream of having your story told?…
Inspired Connections at Globe Forum
I was thrilled to attend the Globe Forum in Vancouver (March 14 – 16), which is a technology show focused on emerging clean and renewable energy technologies. Not only were there many fantastic speakers, but simply meeting many tech entrepreneurs was quite inspiring….
4 Steps to Diversifying Your Business Offerings
Whether you’re a product-based company or a service-based company, you may want to develop your offering so that you can make more revenue per sale, be more competitive, and also solve your client’s problems better than you are currently doing….
