Focus Groups are a unique method of qualitative market research. Here are some scenarios in which focus groups worked well….
Personal Marketing for 2024
There’s marketing for a business, which usually involves quite a formal plan, and then there’s personal marketing….
Should You Give Seasonal Price Discounts?
Seasonal discounts can be a useful tool to help manage uneven revenue patterns and ensure inventory turnover. But it is critical not to overuse them….
7 Key Business Lessons Found in Sports
As Tenato recently added a client in the recreation industry, I’ve been learning a lot about team sports, and noticing the interesting parallels to business….
AI in Marketing: Using it the Right Way
Given the excitement over using AI in marketing today, we’ve started with what Chat GPT says are the best ways to use it, and given our running commentary….
Looking for Absurdly Big Marketing Ideas?
An insanely large pumpkin inspires big marketing ideas. Why not go bigger than you’ve ever done before and get some publicity or viral social media marketing?…
