As a professional event planner for over 10 years, I’ve had a lot of opportunity to see the rise of social media, and specifically its effects on the world of events. Attendees shoot images, share comments and connect with each other faster than ever, and this creates an opportunity that can be harnessed to an event’s benefit. So, how does one effectively market events using social media?…
Who is your Client: The Company or the Contact?
Before we start, I want to point out that since I am not a lawyer, this is not a legal opinion. It is simply the perspective of a very dedicated marketing consultant and business owner with over twenty years of experience. But if you’ve lost any clients recently, and are feeling a little beaten up, this article may be exactly…
Trade Show Display Strategy
A trade show presence can be an effective means of advancing your brand, connecting with your target audience and expanding your business’s client base. However, creating an effective exhibit is not a trivial expense; you should plan it carefully. Here are a few questions you should ask yourself……
5 Things to Improve Customer Service during Busy Times
Your business is running at capacity. You are as busy as you ever imagined you’d be. Everything is good, right? Wrong. When businesses reach capacity, so much effort goes into keeping things going – ordering inventory, hiring staff, keeping staff, losing staff, tracking sales, making deposits – that customer service and implications for the longer…
Jingles – What A Long, Strange Trip It’s Been
There was a time when nearly every product advertised had some sort of original music, a jingle, associated with it. That’s no longer the case, although a catchy song remains a very powerful advertising tool. Plop, Plop, Fizz, Fizz Commercial jingle writing in the mid-twentieth century was an industry within an industry. Many songwriters subsisted…
How NOT To Name A Business
Google is a pretty brilliant name for an Internet powerhouse. It’s derived from googol, a term suggested in 1920 by nine-year-old Milton Sirotta. His uncle, mathematician Edward Kasner, had asked Milton to name a very, very large number: one followed by one hundred zeroes….
