Last month, I attended the annual Mirren conference in New York City to get a barometer on what the marketing and advertising industry is saying and doing. It had been five years since I was at the last conference, and it was quite a shift in emphasis of the discussion. Here’s what I mean….
Happy 20th Birthday, Tenato!
On Wednesday Tenato celebrated its 20th anniversary. First, we would like to extend a warm thank you to everyone who dropped by to share in the merriment. Tenato would not be possible without the entrepreneurial spirit of our clients and the dedication of our associates. 20 years is an important milestone. While we have the…
Benefits of Slowing Down
All my life I’ve been known as a person with “super energy”– someone who takes on a million things, ploughs through them all, and never slows down. In the past year, I developed an issue with the joints in my feet (the bunion curse of the flat feet, which still ache when I walk despite…
Reusing Your Content
Spinning Words in Different Ways When you are producing content, always keep in mind other ways you can reuse it. Content is king, or so they say, but if you’re not in the business of producing content, it can be a heavy task to undertake consistently. The reality is that you can’t just produce any…
Recession-Proofing Strategies
How Tenacity beats Calamity in a Recession If you live in Alberta, there is an “r” word you’re probably sick of hearing. “Oh, calamity! Oh dread! The recession is killing us!” There’s lots of negative media about it out there, in part because the media people themselves are having their own digital-is-killing-us typhoon; they are…
Social Media Success
Set Up Your Team For Social Media Success Lay Out The Ground Rules Clearly For a Smooth Ride There are two types of businesses in today’s world: the ones that have found themselves under fire on social media at some point, and the ones who are still just setting up their social media strategy to…
