A brilliant PR colleague of mine, Susan Elford, recently lent me a book on “Gamification” called “The Gamification Revolution” by Gabe Zichermann and Joselin Linder which she picked up at a recent PR conference. At first, my brain was asking, how could games really be that important in the entire sphere of marketing? After all,…
Why Strategy Comes First
Strategy: Plain and Simple We’ve written many times about the importance of good strategy coming before marketing, and it’s more true today than ever. The problem with strategy is that it is a broad word, and one which confuses many people. So they often skip doing strategy and just dive in and start churning out…
10 Common Twitter Mistakes
So. Your Twitter posts are falling into a big black hole of nothing. You’re putting it out there but no one’s picking them up or sharing them. What good is social media if you’re just spinning your wheels? What’s the use of having something to say if no one is listening? Twitter is one…
Social Media Monitoring
Is Your Social Media Campaign Working? So you’ve set up your business with a Twitter feed and a Facebook account. You’ve got some videos up on YouTube and you’re all ready to start feeding pictures to Instagram. That’s great! But how do you know if the content that you’re putting out there is going anywhere?…
Strategic Planning for Boards
When developing strategy for non-profits or publicly traded businesses, a board of directors is often involved. Now, some managers might see this as a necessary evil, because it could reduce their freedom in decision-making. So, I wanted to discuss how having a board’s involvement might affect the strategic planning process. Role of Management in Strategic…
Marketing to Millennials
Millennial Markets Matter Millennials represent a demographic that has most marketers – and savvy business owners – salivating. Sometimes called Gen Y, this is the generation that define trends. There are more of them than there are Boomers, and their buying power is on the rise. Born between the early 80s and the early 90s,…
