Don’t have a whole bunch of time today, but I wanted to relay a couple of quick social media tips I’ve picked up in the last few weeks. These are great for people using Twitter! Try Manage Flitter. Ever noticed that Twitter’s internal search tool is a pain the butt? You do a search,…
Loyalty Marketing
I had a terrific meeting with Jason Jones of Vertical Motion in Calgary yesterday, and he showed me his company’s latest product, called eTrove — a loyalty marketing platform. While large companies such as Shoppers Drug Mart and Starbucks typically have multi-million dollar loyalty card programs, smaller and mid-sized businesses often find it very difficult…
Passion with Purpose
The Secret Art of Volunteering: Presentation Review When I sat down to listen to Ken Lima-Coelho’s presentation last Friday, I didn’t expect to learn anything new. How pompous is that? What could he possibly have to say in a talk called Strategic Volunteering: Strengthening your Community while Building your Business that wasn’t obvious and hadn’t…
Trade Show Tips
10 Simple Marketing Tips for Improving your Performance at Trade Shows I attended a wonderful trade show yesterday – the Calgary Motorcycle Show! I had been looking forward to it for the past few weeks. Winter has been really cold with far more snow than usual here in Calgary– and now that we have…
Marketing Predictions 2014
It’s January, and after having read through a plethora of expert predictions on what’s to come in the field of marketing over the next year, I thought I would offer my own “crystal ball” — educated prediction! 1. A Return to Strategy In the past couple of years, we marketers have been told to pump…
Merry Christmas!
Just wanted to say Merry Christmas to all our wonderful clients, suppliers, friends and colleagues. We’re being “blessed” with a VERY white Christmas here in Calgary, and although the roads are a complete mess, the snow has certainly gotten us all in the spirit! Here are some of Team Tenato’s top “moments” of 2013, just…