Ever been in a relationship where you were extremely loyal to your partner, but your partner wasn’t even close to loyal to you? Then perhaps you know where I stand on customer loyalty programs. Businesses all want perfectly loyal customers. And many, many spend a great deal of effort and money on so-called loyalty…
6 Techniques in Competitive Intelligence You Must Not Ignore
Now, we’ve never done this, but it used to be that companies would have to go through competitors’ garbage or hack into their private networks to find out what they were up to. Today, with online “footprints in the sand” left all over the web, getting competitive intelligence is easier than ever, and is…
Canadian PR Definition
The Bottom Line Is That Canadian PR Pros Practice In The Public Interest by Judi Gunter, BA, APR, FCPRS, L.M. My parents would have liked the idea that the Canadian Public Relations Society didn’t go in lock step with the Public Relations Society of America in the matter of defining what Public Relations is and…
What is Public Relations?
by Judi Gunter, BA, APR, FCPRS, L.M. My late parents were proud of my career success in Public Relations even though they didn’t really know what I actually did for a living. But they figured I must be good at it because I kept getting good jobs and a lot of awards and accolades for…
How to Re-brand
Welcome Back! Now that you’ve seen those funny old brands, we hope you’re ready to hear the adventure we had in getting the new brand up and running. Here’s the process we went through: 1. Thinking up a great name. Once we finally faced the music and realized that the previous brand just wasn’t strong…
Why Re-brand?
At our “Team Tenato” meeting last Friday, we were chatting about the amount of labour involved in re-branding our company’s name, and hence the entire corporate image. Have you ever wondered whether you should seriously consider a re-brand? At Tenato, there are a lot of reasons we chose to rebrand, and here are the main…
