I think the best way to describe Seth Godin’s 2018 book This is Marketing is to begin by explaining what it is not. …
A Woman Entrepreneur’s Take On 25 Years in Business
June 1, 2021 marks 25 years in business for Tenato! I was just 26 when I got started, and I didn’t know much then, but I thought some of you out there might enjoy a highlight reel. …
What is a Brand?
It’s something that marketers love to talk about and are also very opinionated on – how do you best define a brand?…
Translating Luxury Branding to the Everyday
Some of the strongest brands in the world sit in the luxury retail sector, offering exclusive products at a high price to wealthy customers. …
The Corporate Ecosystem
I have had the pleasure of working for several great companies and within highly functioning executive teams throughout my career. Along the way, I have made some interesting observations, one of which is that, in my view, companies and their executive teams are like ecosystems in nature. Natural ecosystems consist of animals, plants, microorganisms, and…
Best Laid Plans
The past year has taught us all the importance of being flexible and reminded us that despite our efforts to plan, we’re often required to shift direction quickly to adapt. …
