Seminar: Strategizing your Ideal Customers: The Why, How and Who of B2B Targeting

We’ve been having fun starting to host a series of seminars at our offices in Calgary. The latest one is aimed at B2B (Business-to-Business) companies, helping them to better identify their ideal type of customer-businesses, and the levels within those businesses.

The seminars are drawn from a book series being released by Jacqueline Drew, based on her 30 years as founder and principal of Tenato.

This session addresses a key strategy point – targeting- that should be determined clearly for any business that sells to other businesses (B2B). Without clear targeting, sales efforts become shotgun, calling everyone from A to Z, or wasting time chasing the wrong contact person. Tenato CEO Jacqueline Drew shows you how to identify the right target customers for your business so you can focus your sales and marketing efforts, creating a healthier business and a happier team.

Get ready for relatable real-world examples, great exercises and fun group interaction. Tenato has a very relaxed and warm space, and everyone is welcome.

OUTLINE:

How to analyze your B2B target segments

How to build a broad list of customer prospect groups

How to analyze types of prospects and choose the best ones

How to choose the right level in the company

If you’d like to attend, you can register on Eventbrite:
 http://bit.ly/4bTZD3V