An entrepreneur with a fire safety product needed to know whether the product was sellable at his proposed pricing, and through what channels.
Problem
An entrepreneur with a fire safety product needed to know whether the product was sellable at his proposed pricing, and through what channels.
Solution
Tenato designed, wrote and implemented a survey across Western Canada to assess the interest in the product by various demographics and regions.
Results
The research showed a positive affirmation of its feasibility, ideal retail channels as big box stores, an ideal price point (a cluster around a median prices), and priority features which should be included in the product. The client is in the process of raising investment capital to proceed with his project.
