Situation
This plumbing company faces aggressive competitors, many of whom use packaged pricing and lower-skilled labour. In comparison, Instant Plumbing takes an honest approach by charging for actual time spent on site, and insists on using qualified tradespeople. How could it grow in the face of competition?
Solution
Our approach has several elements: 1) Since they wanted to keep their retro-classic branding, we emphasized the old-fashioned service and longevity of the company 2) We clearly explained the pricing and gave ballpark figures on a variety of jobs 3) We made sure that the plumbing staff’s qualifications were well spelled out 4) We implemented an online marketing campaign and carefully optimized it over several years.
Results
Over 12 years of working with Tenato, Instant Plumbing grew substantially. They tripled their team resources and assets, and dramatically increased the value of the company. We are very proud of the work we did for this client, and of their commitment to success . Way to go, Instant Plumbing!
