A family attraction was wondering why its sales were soft in a particular market in comparison to its other similar facilities around the world.
Situation
Headquartered in Queenstown, New Zealand, Skyline luge is a unique wheeled gravity ride that descends on a purpose-built track and travels at a moderate pace designed for family-friendly entertainment. Skyline Luge Calgary has the longest track in the world; however, when compared to the other locations worldwide, the Calgary location had not be reaching its potential. Skyline Luge needed to gain insights regarding the awareness of the attraction in the Calgary market, and whether parents have any hesitation about participating or allowing their children to participate.
Solution
After gaining an initial understanding from the client, Tenato gathered data using an intercept interview survey. Both aided and unaided questions were asked in the survey instrument. To target young families, a tradeshow booth was purchased at the Calgary Baby & Tots Show, at the BMO Center, Stampede Park. Conducting the survey at this location allowed for Tenato’s research team to intercept young families coming from all around Calgary and area, aligning well with the target market of Skyline Luge.
Results
The research was able to conclude specific insights into the Calgary market and evaluate the current brand awareness of Skyline Luge. Tenato was able to analyze the data and make several clear recommendations on how to turn the insights into actionable plans. The client felt the report would be integral to their planning: “We recently used Tenato to conduct some market research regarding our brand awareness in the Calgary market. The team was very proactive, and within weeks of initially engaging them, they managed to define the scope, conduct the surveys, and produce an easily digestible report. The insights from the report have been extremely useful for our marketing plans. Excellent service, I would highly recommend.”
