In a content world suffering with generic, AI-created content, I have a marketing survival tactic that I think you’d really enjoy learning – comedy. If you’re willing to try comedy in marketing, it’s like maple syrup on your oatmeal…it goes from being an unsavory, tasteless blob to something people willingly swallow. Speaking of breakfast cereal…
Category: Blog
Marketing, Branding, Public Relations, SEO, Online Marketing
AI Marketing Scams: A Warning
My MBA Thesis, written with input from the Competition Bureau of Canada, addressed marketing fraud in all its forms, but that was written in 2011 – before the dawn of Artificial Intelligence. Things looked bad then, but let me tell you, we’re now entering a brave new world of AI Marketing Scams. Next-level Marketing Email…
The Inside Track on How to Start a Business in Calgary – The Blue-Sky, Stampede City
So you’re ready to start a business in Calgary? Good for you! You’re not alone – Calgary is reputed as Canada’s most entrepreneurial city. As a Calgary business owner that has helped entrepreneurs start businesses here, I thought I’d give you the inside track on how business in Calgary is done. Ready, set… Calgary Business Resources…
“Threat Level Midnight”: If Marketers Ruled The World
I don’t know why this piece on the absurdity of marketers popped into my head, but as soon as it did, I thought I could have some fun with it. Here goes, if marketers ruled the world: Now that I’ve written this, I’m thinking that if this marketing dystopia is “threat level midnight” (I’ve watched…
Moby Dick and Business Leadership
Last weekend, I finished reading the Herman Melville classic, Moby Dick – and since then I’ve been ruminating on its subtle message that applies to business leadership and ethics. For those who haven’t read the book – and I’m not sure I’d recommend it unless you have extreme tenacity and patience – here’s the gist….
5 Elements of a Marketing Strategy You Should Never Leave Out
Too often, marketers consider only the promotional choices (advertising methods, marketing collateral, etc.) when building a marketing strategy. We all know that you need to nail down a target market, a message, and a way to reach reach them. However, there is a great deal more to a solid marketing plan. Here are five elements…
