This misalignment between sales and marketing continues to be one of the most considerable challenges for any organization. If this sounds familiar, here are three ways to achieve better alignment and improve shared results….
Category: Blog
Marketing, Branding, Public Relations, SEO, Online Marketing
Travel Alberta Industry Conference
Discussions have really evolved past the “jump on the bandwagon” mentality of social media and online marketing and are becoming more discerning. In other words, the bright minds in the industry are encouraging destinations to really consider what they want before they dive into executing the latest tech trends….
The Marketing Mix on Marijuana
What will the future of legalized cannabis in Canada look like? In light of complex regulation, many have been left dazed and confused where the marketing of marijuana is concerned….
Style and Substance: Why Brand Guidelines Matter
More interactions mean more opportunities to fail or succeed at providing a great customer experience. Brand guidelines can help you mitigate these challenges….
A Tale of Shopgirl “Affection”
Our customers are living, breathing humans with feelings and circumstances. We ought to be cognizant of how we make people, regardless of simply making a sale. …
Demise of the MRIA
Rather amazing news broke this week. The Market Research and Intelligence Association (MRIA) is shutting down – for good. As a firm that offers market research here in Canada, we at Tenato wanted to at least share a few thoughts on this development. Although it is a shame to lose an industry association aimed at…
