Millennial Markets Matter Millennials represent a demographic that has most marketers – and savvy business owners – salivating. Sometimes called Gen Y, this is the generation that define trends. There are more of them than there are Boomers, and their buying power is on the rise. Born between the early 80s and the early 90s,…
Category: Blog
Marketing, Branding, Public Relations, SEO, Online Marketing
Perfecting your Press Release
Pulling together the perfect press release is the first step in engaging journalists and generating buzz on radio, TV or in print. But what does this mythic beast look like? How can you be sure that your press release is going to grab a journalist’s attention? Here are some basic steps to follow. 1. Grab…
PR Blunders
Sometimes the easiest way to learn something is by seeing it done badly. Think of all those fashion disaster lists – no one remembers good 80’s fashion but everyone remembers Madonna wannabes! And cringes. Bad public relations can get really ugly, really fast. So in the spirit of “What Not To Wear”, let’s take a look…
PR vs. Marketing
Clients often get confused by the difference between PR and Marketing. Is there a difference? And does it matter? History of PR Public Relations. It’s not as new an idea as you might think. In fact, the term public relations has been around since the early 1900s. Who knew? In those earliest versions,…
Media Buying
What Does a Media Planner / Buyer Do? As a marketing consultant, one of the most frequent questions I often get is, “What kind of marketing really works?” to which I, of course, will have to respond, “That depends on what kind of business you have, and who you are trying to target.” And further,…
Market Positioning
How to Find your Market Position Marketers often talk about “Market Positioning” – but what does it really mean? And do you really need to know what yours is? When some people say “market position” – they mean “share of market” – i.e. are you #1 or #2, in terms of having the largest share…
