Pick up Speed with a Custom Dashboard Thanks to reams of new, whizzy online data, many creatively-bent marketers and advertisers are losing speed in by becoming buried under reports. Personally, I don’t think Google does a great job in making it easy for customers to figure out what they really need to know when it…
Category: Blog
Marketing, Branding, Public Relations, SEO, Online Marketing
What is marketing?
A real definition of marketing I’ve run across so many definitions of the word marketing, and I am always underwhelmed when I read them. Here’s one from dictionary.com: “The action or business of promoting and selling products or services.” It’s been 17 years today since I founded this business (and if I’m getting as old as…
Personal Branding
Online Personal Branding: You in a Crowded Online World Caught an interesting presentation today by Gary Kovacs, CEO of Mozilla, the developers of Firefox, on “How to Stand out in the Noise of the Internet”. The focus of the presentation was personal branding. He talked about how he uses a personal dashboard to monitor the…
Brand Food for Thought
There are a herd of sacred cows about the professional services brand, not the least of which is the unadventurous perception that professional service brand is more successful the more elitist it is, the more luxuriant the experience for the customer, as if the word “services” stipulates such strict superlative. With this comes the idea…
Professional Services Branding
The Professional Services Brand Consumer goods and their brands are largely inseparable in their markets. Coke and Pepsi deliver globally recognized products to customers using a rigid formula for production and packaging that never varies, no matter where in the world the product is sold. Neither soft drink manufacturer would imagine doing it any differently. …
Market Feasibility Research
How to Know if a Product or Service Idea will Sell I have been chuckling to myself over the number of wire-frame and inflatable snowmen on lawns here in CALGARY, ALBERTA, CANADA!! WHY do people buy these things? I bet no market researcher in his or her right mind would have said anyone could actually…
