Our Own First-Hand Lesson in Pricing Strategic Marketing Services It seems even a so-called guru can learn from her clients, and in this case I refer to “yours truly”. I hope this doesn’t mean I’m not a guru – I’ll just take it that I’m still a humble guru! You know, like my “Keychain Yoda”! …
Category: Blog
Marketing, Branding, Public Relations, SEO, Online Marketing
Why a price that is too low hurts your business
At Tenato Strategy, we often hear from businesses that pricing is one of the most difficult aspects of marketing strategy. So we thought we would provide a few brief thoughts for today on why you should avoid pricing too low. A lot of businesses (especially small businesses or start-up companies) think they should price below…
Overcoming Difficult Business Challenges
Are you currently struggling with a difficult business challenge? Think about this: If you had everything you ever wanted and needed, would you bother to get out of bed in the morning? For me, there would be a lot of days where I’d just sleep in and get fat. But the thing I love…
SEO Beautifully Explained
Click: The Beauty of Explaining Something Complex in a Simple Fashion “Do or do not. There is not try,” Yoda, my hero of wisdom once said. It’s not often you come across someone with wisdom on a subject that is so new, you can’t even get a diploma in it. This is why I…
10 Tips for Better Writing Better RFP Responses
Hello folks! Upon returning from the Mirren Conference in NYC this week, I thought I’d share tips on improving your responses to proposals. This article was inspired by a session which was presented by Lisa Colantuono of AAR, a search consulting firm specializing in the advertising industry. The session focused on ad agencies, but I’ve…
Being a Good Client: The Vendor is not Always WRONG
Almost all businesses know it’s important to keep their clients happy, and be the best vendors they can be. But when it comes to dealing with their own suppliers, they let all their flaws hang out. Payments are late. Demands are high. Instructions are sloppy. And constant favours are the norm. The problem with this…
