Tenato Strategy is practicing due diligence to reduce the odds of contracting or spreading any unknown cases of COVID-19 with our offices. According to the latest guidelines from Health Canada, this includes: Cleaning all surfaces between client visits, including door knobs, board room chairs/tables, bathrooms. Suspending all air travel. Supplying hand sanitizer, disposable wipes and…
Category: Blog
Marketing, Branding, Public Relations, SEO, Online Marketing
5 Elements of a Marketing Personality
I was having a very interesting conversation with a client that specializes in recruitment recently, and since he had done quite a lot of recruitment for sales and marketing professionals, we got into an interesting chat about what kind of personality makes a good marketer….
Native Advertising: The Revival of Branded Content
It’s becoming increasingly hard to reach, let alone engage, new audiences. Which has meant that marketers have had to find creative ways to advertise….
Reflecting on 2019 Accomplishments
We are thrilled to report that we have had a record year at Tenato, despite the difficult economy in our home province of Alberta. …
Tips for Marketers on Surviving and Thriving in a Digital Information-Overload Age
It’s hard being a marketer in this day and age. I know that, and not because I am a marketer. Rather, I am a strategist, measurement specialist and market researcher who works with marketers. I help them drill down to the nitty-gritty, granular detail of how well their marketing is working, understand the stages of…
Remarketing: Is it Magic or Murder?
Many years ago my Mother made the unfortunate discovery that I seem to have an uncanny eye for picking out flattering clothes for her – things that she wouldn’t have picked out herself, but that she loved once she had them on in the change room. Thus began my burden, taking my amazing Mom shopping…
