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“Threat Level Midnight”: If Marketers Ruled The World

I don’t know why this piece on the absurdity of marketers popped into my head, but as soon as it did, I thought I could have some fun with it. Here goes, if marketers ruled the world: Now that I’ve written this, I’m thinking that if this marketing dystopia is “threat level midnight” (I’ve watched…

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Should You Raise Your Prices? Here are 12 Powerful Indicators

Recently, a colleague and I were discussing various kinds of pricing structures, and this spurred a conversation about the kinds of situations in which a company may need to raise or adjust prices. In fact, a price change flows directly to the bottom line, and can have an enormous impact on a business’ profitability. So,…

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