Back when I was a student, marketing plans (and even entire business plans, for that matter) were something you had to “write” for marks. I assumed that this was kind of an academic exercise – and that in the real world, such formalized documents wouldn’t really be overly relevant. But once I began marketing in…
Category: Business Planning
Topics related to business planning and business strategy
How and When to Discount Your Price
You’ve heard it. You loathe it…and so I thought you might appreciate a business consultant’s perspective on how to deal our friend, the “Discount Devil,” aka “Can I have a discount?” But let’s start with when discounts are good. Discounts are worth giving if a client is prepared to give you a very large job….
Choosing Keywords
An Amazing Online Market Research Tool: Google Keyword Trends Choose your words carefully, goes the old saying. The words you use to describe your service or product determine its ranking online, its categorization online, and of course, how relevant your marketing will appear to its potential customers. It can have the effect of making you…
What is marketing?
A real definition of marketing I’ve run across so many definitions of the word marketing, and I am always underwhelmed when I read them. Here’s one from dictionary.com: “The action or business of promoting and selling products or services.” It’s been 17 years today since I founded this business (and if I’m getting as old as…
Strategic Marketing for 2013
A New Year, a fresh start! Our motto here at Tenato is “Think Forward. Move Forward.” So we thought we would provide some ideas and recommendations to help you think about the year ahead and how to find your focus. Here are 5 points to consider when planning your strategic marketing and promotional mix for…
Promotional Mix
What is a Promotional Mix? In business theory, you have probably heard of the “4 P’s” of marketing: Product, Price, Place and Promotion. Promotion means “Promotional Mix” and it determines what actions you will need to take to reach your target customers and get your offerings into the market. Or, put plainly, it’s also about…
