I have had the pleasure of working for several great companies and within highly functioning executive teams throughout my career. Along the way, I have made some interesting observations, one of which is that, in my view, companies and their executive teams are like ecosystems in nature. Natural ecosystems consist of animals, plants, microorganisms, and…
Category: Business Planning
Topics related to business planning and business strategy
Can COVID-readiness be a Competitive Advantage?
Since the onset of the pandemic in 2020, there have been a plethora of mixed messages around how business can and should operate. And of course, whether they should be open at all, especially in retail. But why are some retailers doing better than others? Is is purely luck of being “in demand” during COVID…
Welcome, Ali Jakubec!
The team at Tenato is thrilled to welcome Ali Jakubec, a highly experienced communications strategist with over 20 years’ experience in complex, national-scope organizations. Ali has a unique backstory with Tenato, starting in 2008, when she was a client of ours while working with the Competition Bureau of Canada. Together we worked on a national…
Contingency-Based Pricing
Is “Skin in the Game” a Good Pricing Strategy? Contingency-based pricing refers to a price based on taking a share of the results provided. It’s usually set as a percentage of the value, especially when that value can be easily quantified. For example, personal injury lawyers often will work on contingency because the winnings in personal injury…
Why a Business Vision Matters
Imagine your company is doing almost zero marketing. That’s not hard for some, because for countless companies, it’s surprisingly close to the truth. But really, here’s what happens when a company fails to market itself……
9 Ways to Pivot Your Service-based Business during the COVID-19 Pandemic
While it might seem obvious that manufacturers are being called to assist in the battle against COVID-19, service businesses also have a critical role to play. Some service businesses may also find they need to change-up their services, i.e. pivot to fulfill the needs in the market. If you own a service-based business, there are…
