The coronavirus COVID-19 has already taken the world by storm, with some geographic regions and industries feeling it worse than others. With the new pandemic announcement, everyone needs to start thinking about how to prepare. Now is the time to take a look at what your business can do to adjust for this very unpredictable…
Category: Business Planning
Topics related to business planning and business strategy
Native Advertising: The Revival of Branded Content
It’s becoming increasingly hard to reach, let alone engage, new audiences. Which has meant that marketers have had to find creative ways to advertise….
Marketing a Tourism Business in Alberta
If you are an entrepreneur and looking at launching a tourism business in Alberta, 2020 could be a great time to do so….
Tips for Marketers on Surviving and Thriving in a Digital Information-Overload Age
It’s hard being a marketer in this day and age. I know that, and not because I am a marketer. Rather, I am a strategist, measurement specialist and market researcher who works with marketers. I help them drill down to the nitty-gritty, granular detail of how well their marketing is working, understand the stages of…
Remarketing: Is it Magic or Murder?
Many years ago my Mother made the unfortunate discovery that I seem to have an uncanny eye for picking out flattering clothes for her – things that she wouldn’t have picked out herself, but that she loved once she had them on in the change room. Thus began my burden, taking my amazing Mom shopping…
Starting is Not the Hardest Part
Getting started is certainly a challenge to overcome, however, seeing through a business idea is where most people fail….
