If you’re a destination trying to attract tourists, sometimes it can be hard to evaluate your strengths and weaknesses objectively. Rare are those times when you can sneak a peek through the eyes of a tourist… and when the moment sneaks up, it’s best to grab it fast, because these are people on the move. I…
Category: Business Planning
Topics related to business planning and business strategy
3 Ways to Bridge the Gap between Sales and Marketing
This misalignment between sales and marketing continues to be one of the most considerable challenges for any organization. If this sounds familiar, here are three ways to achieve better alignment and improve shared results….
Travel Alberta Industry Conference
Discussions have really evolved past the “jump on the bandwagon” mentality of social media and online marketing and are becoming more discerning. In other words, the bright minds in the industry are encouraging destinations to really consider what they want before they dive into executing the latest tech trends….
Is Content King or Kingdom?
We know the role of individual content is worthy of a crown, but in terms of reigning supreme – how far does content marketing extend? …
5 Moves You Need in Your Content Kingdom
Ready to build your content kingdom? Be the king amidst pawns with this quick guide to the critical pieces you need for a strategic content plan. …
4 Steps to Diversifying Your Business Offerings
Whether you’re a product-based company or a service-based company, you may want to develop your offering so that you can make more revenue per sale, be more competitive, and also solve your client’s problems better than you are currently doing….
