Customers are favouring individual personalized experiences, and one-size-fits-all strategies are on the way out. If it’s mass merchandise you’re selling, you need an online store and an in-store experience that will really matter to the customer….
Category: Business Planning
Topics related to business planning and business strategy
17 Practical Retail Merchandising Tips
Retail merchandising is more of an art than a science, but using a scientific approach of making incremental changes, and then tracking your results will make you become infinitely more attractive to consumers….
Video: How to Market Professional Services
What are the basics of professional services marketing? It’s a common question and it boils down to three stages: research, strategy, and execution….
Think Like A Startup
Change is hard, especially for well-established companies. However, hesitation to experiment with new ideas can also mean that your business gets left behind. …
Video: How to Market a New Product
A lot of people ask me how to market their brand new product or invention. What I’d like to tell you about this is that there are sort-of two main routes you can go. Option 1: Market Yourself The first route is, you can market yourself, which means you can take it directly to market….
A Running Start: Tips for Finding Blogging Content
It can be demotivating to spend precious work hours crafting helpful blog posts that, according to your website analytics, no one sees. Unfortunately, to get noticed online, you need more than great content. You also need to keep a regular update schedule….
