How Tenacity beats Calamity in a Recession If you live in Alberta, there is an “r” word you’re probably sick of hearing. “Oh, calamity! Oh dread! The recession is killing us!” There’s lots of negative media about it out there, in part because the media people themselves are having their own digital-is-killing-us typhoon; they are…
Category: Business Planning
Topics related to business planning and business strategy
Social Media Success
Set Up Your Team For Social Media Success Lay Out The Ground Rules Clearly For a Smooth Ride There are two types of businesses in today’s world: the ones that have found themselves under fire on social media at some point, and the ones who are still just setting up their social media strategy to…
Research & Strategy: Together or Separate?
Recently, I got into a little debate with a market researcher I’ve known for years. He said, “Don’t you think marketing research and strategy should be kept separate? Clients should be outsourcing market research to one objective firm. That way it won’t be compromised or biased to support a certain strategy.” I always had…
Pricing for Close Friends and Family
I wrote a blog recently about pricing, advising readers as to why they should not price too low. A reader asked me, “What about pricing for friends and family? Should you have some kind of a discount, or ‘mate rate’?” I’m going to assume, for the purposes of this blog, that the friend or family…
The Messages in Your Invoice
What Your Invoice Says About You I was catching up my books for year-end recently, filing through all sorts of invoices I’d received over past months. Many of the invoices made me chuckle. It seems that many small business owners have no clue how to make a respectable invoice. And the problem is, if your…
Marketing in Lean Times
When the Going Gets Tough, Let Marketing Maintain Your Strength When the economy falls on hard times, the first move of many business owners is to cut back — and one of the most common places to do so is the marketing budget. This is an ill-advised move that will definitely lower your profits. Maintaining…
