Blog: Pricing Strategy

Articles about pricing strategy for businesses. Tenato provides pricing strategy consulting and services. Bases in Calgary, Vancouver and Toronto, Canada.

What Canadian Businesses Can Do to Withstand Tariffs and Trade Wars

Like the pandemic, a North American trade war will be a bumpy ride for businesses. Just remember that regardless of...

December 18, 2023

Should You Give Seasonal Price Discounts?

Seasonal discounts can be a useful tool to help manage uneven revenue patterns and ensure inventory turnover. But it is...

September 22, 2023

Should You Raise Your Prices? Here are 12 Powerful Indicators

Should you raise your prices, given the risk involved? Recently, a colleague and I were discussing various kinds of pricing...

August 30, 2021

Should You Create a Loyalty Program?

Are you hoping to turn occasional customers into more steady, loyal repeat buyers? Perhaps you are already giving some thought to...

November 10, 2020

Contingency Pricing: The Pros and Cons

Contingency pricing: Fees based on Results Contingency pricing refers to a price that is based on getting a share of...

March 11, 2019

Tips to Market in an Economic Recession

Too often, when businesses are facing difficult times the first thing they do is cut from advertising and marketing spending....

Articles about pricing strategy for businesses. Tenato provides pricing strategy consulting and services. Bases in Calgary, Vancouver and Toronto, Canada.