Some of the strongest brands in the world sit in the luxury retail sector, offering exclusive products at a high price to wealthy customers. …
Category: Strategic Planning
The Corporate Ecosystem
I have had the pleasure of working for several great companies and within highly functioning executive teams throughout my career. Along the way, I have made some interesting observations, one of which is that, in my view, companies and their executive teams are like ecosystems in nature. Natural ecosystems consist of animals, plants, microorganisms, and…
Can COVID-readiness be a Competitive Advantage?
Since the onset of the pandemic in 2020, there have been a plethora of mixed messages around how business can and should operate. And of course, whether they should be open at all, especially in retail. But why are some retailers doing better than others? Is is purely luck of being “in demand” during COVID…
Welcome, Ali Jakubec!
The team at Tenato is thrilled to welcome Ali Jakubec, a highly experienced communications strategist with over 20 years’ experience in complex, national-scope organizations. Ali has a unique backstory with Tenato, starting in 2008, when she was a client of ours while working with the Competition Bureau of Canada. Together we worked on a national…
Native Advertising: The Revival of Branded Content
It’s becoming increasingly hard to reach, let alone engage, new audiences. Which has meant that marketers have had to find creative ways to advertise….
Tips for Marketers on Surviving and Thriving in a Digital Information-Overload Age
It’s hard being a marketer in this day and age. I know that, and not because I am a marketer. Rather, I am a strategist, measurement specialist and market researcher who works with marketers. I help them drill down to the nitty-gritty, granular detail of how well their marketing is working, understand the stages of…
