Many years ago my Mother made the unfortunate discovery that I seem to have an uncanny eye for picking out flattering clothes for her – things that she wouldn’t have picked out herself, but that she loved once she had them on in the change room. Thus began my burden, taking my amazing Mom shopping…
Category: Strategic Planning
Starting is Not the Hardest Part
Getting started is certainly a challenge to overcome, however, seeing through a business idea is where most people fail….
Culling Down or Divesting from Existing Offerings
Businesses often think about ways to expand their products and services, but sometimes, their offerings get so complex and disjointed that they cannot deliver on everything well. This is why it is wise to considering culling to focus on the things they do best. How do offerings get out of control? Sometimes mismatched lines of…
Tips to Market in an Economic Recession
Too often, when businesses are facing difficult times the first thing they do is cut from advertising and marketing spending. Studies have shown that in previous recessions the businesses that continue to invest, not only grow through recessions but capitalize on the eventual recovery….
Using Financing as a Marketing Tool
The price of your offering answers the question of “How much?” but the terms of the price answer the question of “When will I have to pay it?” This second aspect can be every bit as critical as the first. Financing to Entice Purchases Adjusting the payment terms of your pricing can be a brilliant…
How to Raise Prices
If you are considering raising your prices, then the question quickly becomes, how? How do you raise your overall prices without losing customers, or making them upset or angry? Many businesses put off price increases for so long, they can never get them to a profitable level, damaging their ability to remain viable. Raising prices can…
