With new data, technology, and tools, today we are able to leverage weather indications with much more accuracy. For example, when spring temperatures hit 21°C, hair removal products spiked 1400% as bare legs hit the streets. At the same temperature, BBQ sales rise 200% (CBC Radio, 2015). Conversely, although rain can kill BBQ sales, lawn…
Category: Strategic Planning
3 Ways to Bridge the Gap between Sales and Marketing
This misalignment between sales and marketing continues to be one of the most considerable challenges for any organization. If this sounds familiar, here are three ways to achieve better alignment and improve shared results….
Is Content King or Kingdom?
We know the role of individual content is worthy of a crown, but in terms of reigning supreme – how far does content marketing extend? …
5 Moves You Need in Your Content Kingdom
Ready to build your content kingdom? Be the king amidst pawns with this quick guide to the critical pieces you need for a strategic content plan. …
4 Steps to Diversifying Your Business Offerings
Whether you’re a product-based company or a service-based company, you may want to develop your offering so that you can make more revenue per sale, be more competitive, and also solve your client’s problems better than you are currently doing….
3 Key Marketing Trends and How To Adapt Your Business
Customers are favouring individual personalized experiences, and one-size-fits-all strategies are on the way out. If it’s mass merchandise you’re selling, you need an online store and an in-store experience that will really matter to the customer….
