Retail merchandising is more of an art than a science, but using a scientific approach of making incremental changes, and then tracking your results will make you become infinitely more attractive to consumers….
Category: Strategic Planning
Video: How to Market Professional Services
What are the basics of professional services marketing? It’s a common question and it boils down to three stages: research, strategy, and execution….
Think Like A Startup
Change is hard, especially for well-established companies. However, hesitation to experiment with new ideas can also mean that your business gets left behind. …
Video: How to Market a New Product
A lot of people ask me how to market their brand new product or invention. What I’d like to tell you about this is that there are sort-of two main routes you can go. Option 1: Market Yourself The first route is, you can market yourself, which means you can take it directly to market….
A Running Start: Tips for Finding Blogging Content
It can be demotivating to spend precious work hours crafting helpful blog posts that, according to your website analytics, no one sees. Unfortunately, to get noticed online, you need more than great content. You also need to keep a regular update schedule….
How Campaigns Fail
I’ll confess straight up, that today’s blog is part cautionary, part rant, and part pitch. So read at your own risk. Here’s the thing… firms in the marketing industry almost all have the best of intentions: to achieve real revenue growth for their clients. But to actually do this requires a tremendous number of variables…
