If you are an entrepreneur and looking at launching a tourism business in Alberta, 2020 could be a great time to do so….
Category: Tourism Marketing
Articles on business strategy, marketing and planning for the tourism, destination and hospitality industry.
Conversations on Cultural Tourism in Vancouver’s Chinatown
As one of the city’s oldest neighbourhoods, determining what strategy will help the area sustainably flourish, while preserving its cultural heritage, is a critical one….
Through the Eyes of a Tourist
If you’re a destination trying to attract tourists, sometimes it can be hard to evaluate your strengths and weaknesses objectively. Rare are those times when you can sneak a peek through the eyes of a tourist… and when the moment sneaks up, it’s best to grab it fast, because these are people on the move. I…
Travel Alberta Industry Conference
Discussions have really evolved past the “jump on the bandwagon” mentality of social media and online marketing and are becoming more discerning. In other words, the bright minds in the industry are encouraging destinations to really consider what they want before they dive into executing the latest tech trends….
Experiential Tourism
There’s lots of talk about experiential tourism being the hottest new trend in tourism, because it is something that any destination can do, and probably should do. But what is it? And how does it fit into your marketing plan? What is Experiential Tourism? Experiential tourism is a form of tourism that allows travellers…
