Too often, marketers consider only the promotional choices (advertising methods, marketing collateral, etc.) when building a marketing strategy. We all know that you need to nail down a target market, a message, and a way to reach reach them. However, there is a great deal more to a solid marketing plan. Here are five elements…
Category: Market Research
Are Focus Groups a Good Idea?
Focus Groups are a unique method of qualitative market research. Here are some scenarios in which focus groups worked well….
A Summer of Innovative Market Research and Marketing Projects
Well, it was a crazy summer, but a great one. As I look over the projects Tenato’s team was working on, there were a few interesting highlights: Housing Innovations: We had the pleasure of working with a major home builder to innovate new styles of homes for multi-generational families. This began with market research about…
6 Ways to Make Your Business Friendlier to Immigrants
There are boundless opportunities when you can think “globally” about customers, even if you might be executing only locally. Here are a few ideas to key you started….
How to Calculate Sample Size for a Survey
One question many marketers have is this: How many surveys do I need for my market research study? Or, how do I calculate survey sample size so I can be sure I’m statistically valid? First, I’ll give you a quick answer, assuming you have a total population (N) over 1000, and you don’t want to…
What Kinds of Market Research Do You Need?
So, it’s time to get some market research. How do you determine what research you need, how long it’ll take, and what it costs?…
