Blog: Market Research

Featured image for “History of the Calgary Economy: Research and Trends on the Alberta Rollercoaster since the 1970’s”

November 24, 2025

History of the Calgary Economy: Research and Trends on the Alberta Rollercoaster since the 1970’s

Alberta’s rollercoaster economy has given Calgarians a lot of resilience, making us who we are today. If you’re new to...

Featured image for “Why Human Intelligence Still Leads vs. AI Market Research”

September 2, 2025

Why Human Intelligence Still Leads vs. AI Market Research

Is AI market research a substitute or replacement for professional market researchers in today’s world?...

Featured image for “Unveiling the Power of Market Research: A Guide to Business Success”

Unveiling the Power of Market Research: A Guide to Business Success

Market research is a process vital to business decision-making. It involves gathering, analyzing, and interpreting data about a business, its...

Featured image for “Feasibility Study or Product Testing? How to Choose the Right Path for Your Business Growth”

Feasibility Study or Product Testing? How to Choose the Right Path for Your Business Growth

Feasibility Study or Product Testing? They are similar, but for businesses considering market research, we would like to point out...

Featured image for “5 Elements of a Marketing Strategy You Should Never Leave Out”

5 Elements of a Marketing Strategy You Should Never Leave Out

Too often, marketers consider only the promotional choices (advertising methods, marketing collateral, etc.) when building a marketing strategy. We all...

Featured image for “Are Focus Groups a Good Idea?”

February 9, 2024

Are Focus Groups a Good Idea?

Focus Groups are a unique method of qualitative market research. Here are some scenarios in which focus groups worked well....