One question many marketers have is this: How many surveys do I need for my market research study? Or, how do I calculate survey sample size so I can be sure I’m statistically valid? First, I’ll give you a quick answer, assuming you have a total population (N) over 1000, and you don’t want to…
Category: Online market research
Blogs about using online research tools for market research. Written by the team of Tenato Strategy Inc., a business growth and marketing consulting firm with offices in Calgary, Vancouver and Toronto.
Tips for Marketers on Surviving and Thriving in a Digital Information-Overload Age
It’s hard being a marketer in this day and age. I know that, and not because I am a marketer. Rather, I am a strategist, measurement specialist and market researcher who works with marketers. I help them drill down to the nitty-gritty, granular detail of how well their marketing is working, understand the stages of…
5 Paths to Cost-Effective Market Research
Market research is an indispensable path to understanding your customers’ needs and expectations. Here are five cost-effective techniques you can consider….
Why Build a Newsletter List?
5 Reasons a Newsletter List is Valuable to Any Business When we talk about social media marketing, there is often a heavy focus on Facebook and Twitter, and blogging. I sometimes think that the potential value of e-newsletters is overlooked. Here’s why I’m of the opinion that your newsletter list has value that can’t be…
Tweets for Sale?
Twitter Amping Up Sale of Data The announcement that Twitter plans to supply user data (not the private parts like direct messages, mind you) to marketing firms like Klout and companies including IBM, Oracle and Salesforce.com has me pondering both privacy on social media, and the possibilities for marketers and consumers. This Twitter announcement is…
Facebook Data for Researchers
New Access to User Comments Offers Tangible Marketing Data Last month Facebook announced that they have joined forces with DataSift, a UK software firm, to offer researchers access to what is being said on Facebook about specific events, brands, products or politics. Topic Data, the tool being introduced, could help businesses tailor their brand and…
