A Round-Up of the 2014 GRIT Report, Part 3 The Green Book Guide for Buyers of Marketing Research publishes an annual report based on a survey of research clients and suppliers. The report, known as the GRIT (Greenbook Research Industry Trends) Report, draws on input from over 3000 research professionals, including those from Canada’s Marketing…
Category: Online market research
Blogs about using online research tools for market research. Written by the team of Tenato Strategy Inc., a business growth and marketing consulting firm with offices in Calgary, Vancouver and Toronto.
New Research Trends: Part 2
A Round-Up of the 2014 GRIT Report, PART 2 The Green Book Guide for Buyers of Marketing Research publishes an annual report based on a survey of research clients and suppliers. The report, known as the GRIT (Greenbook Research Industry Trends) Report, draws on input from over 3000 research professionals, including those from Canada’s Marketing…
New Research Trends: Part 1
A Round-Up of the 2014 GRIT Report, PART 1 The Green Book Guide for Buyers of Marketing Research publishes an annual report based on a survey of research clients and suppliers. The report, known as the GRIT (Greenbook Research Industry Trends) Report, draws on input from over 3000 research professionals, including those from Canada’s Marketing…
Marketing through Gamification
A brilliant PR colleague of mine, Susan Elford, recently lent me a book on “Gamification” called “The Gamification Revolution” by Gabe Zichermann and Joselin Linder which she picked up at a recent PR conference. At first, my brain was asking, how could games really be that important in the entire sphere of marketing? After all,…
Social Media Monitoring
Is Your Social Media Campaign Working? So you’ve set up your business with a Twitter feed and a Facebook account. You’ve got some videos up on YouTube and you’re all ready to start feeding pictures to Instagram. That’s great! But how do you know if the content that you’re putting out there is going anywhere?…
Marketing Predictions 2014
It’s January, and after having read through a plethora of expert predictions on what’s to come in the field of marketing over the next year, I thought I would offer my own “crystal ball” — educated prediction! 1. A Return to Strategy In the past couple of years, we marketers have been told to pump…
