Which kind of market research do you need? If you’ve run into a business decision for which you feel ill-equipped with information, you’ve no doubt thought about getting some market research. But what sort of market research do you need? Can you hit Google and search your answer this way, or are the answers you…
Category: Market Research
Marketing Predictions 2014
It’s January, and after having read through a plethora of expert predictions on what’s to come in the field of marketing over the next year, I thought I would offer my own “crystal ball” — educated prediction! 1. A Return to Strategy In the past couple of years, we marketers have been told to pump…
10 Point Strategic Marketing Plan Guide
Back when I was a student, marketing plans (and even entire business plans, for that matter) were something you had to “write” for marks. I assumed that this was kind of an academic exercise – and that in the real world, such formalized documents wouldn’t really be overly relevant. But once I began marketing in…
Why Google Analytics is Worth Looking At
I have asked many a business person over the years — do you have Google Analytics on your site? Time and time again, people say, “Yes, I think so, but I never look at it.” Most website developers will install the Google Analytics Tracking code on your site so that you can count important metrics. …
Advertising Becomes Research
It used to be that you ran advertising, and then tried to track leads coming into your business sporadically, when you remembered to ask people how they found out about you. Then, if you were smart, you’d use that information to tweak your advertising next year. Year over year, you would gradually improve bit…
Choosing Keywords
An Amazing Online Market Research Tool: Google Keyword Trends Choose your words carefully, goes the old saying. The words you use to describe your service or product determine its ranking online, its categorization online, and of course, how relevant your marketing will appear to its potential customers. It can have the effect of making you…
