So you’re ready to start a business in Calgary? Good for you! You’re not alone – Calgary is reputed as Canada’s most entrepreneurial city. As a Calgary business owner that has helped entrepreneurs start businesses here, I thought I’d give you the inside track on how business in Calgary is done. Ready, set… Calgary Business Resources…
Category: Branding
5 Elements of a Marketing Strategy You Should Never Leave Out
Too often, marketers consider only the promotional choices (advertising methods, marketing collateral, etc.) when building a marketing strategy. We all know that you need to nail down a target market, a message, and a way to reach reach them. However, there is a great deal more to a solid marketing plan. Here are five elements…
A Summer of Innovative Market Research and Marketing Projects
Well, it was a crazy summer, but a great one. As I look over the projects Tenato’s team was working on, there were a few interesting highlights: Housing Innovations: We had the pleasure of working with a major home builder to innovate new styles of homes for multi-generational families. This began with market research about…
What is a Brand?
It’s something that marketers love to talk about and are also very opinionated on – how do you best define a brand?…
Translating Luxury Branding to the Everyday
Some of the strongest brands in the world sit in the luxury retail sector, offering exclusive products at a high price to wealthy customers. …
Native Advertising: The Revival of Branded Content
It’s becoming increasingly hard to reach, let alone engage, new audiences. Which has meant that marketers have had to find creative ways to advertise….
