Blog: Branding

Featured image for “Comedy in Marketing – We Dare You!”

November 5, 2024

Comedy in Marketing – We Dare You!

In a content world suffering with generic, AI-created content, I have a marketing survival tactic that I think you’d really...

Featured image for “The Inside Track on How to Start a Business in Calgary – The Blue-Sky, Stampede City”

October 3, 2024

The Inside Track on How to Start a Business in Calgary – The Blue-Sky, Stampede City

So you’re ready to start a business in Calgary? Good for you! You’re not alone – Calgary is reputed as Canada’s...

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5 Elements of a Marketing Strategy You Should Never Leave Out

Too often, marketers consider only the promotional choices (advertising methods, marketing collateral, etc.) when building a marketing strategy. We all...

Featured image for “A Summer of Innovative Market Research and Marketing Projects”

September 25, 2023

A Summer of Innovative Market Research and Marketing Projects

Well, it was a crazy summer, but a great one. As I look over the projects Tenato’s team was working...

Featured image for “You are what you Tweet: Personal Branding”

You are what you Tweet: Personal Branding

Whether you are a consultant, a leader, a recent graduate or an entrepreneur, having a strong and unique personal brand...

February 26, 2019

5 Tips from Cult Brands – Lessons from The Gathering 2019

What do airplanes, junk-removal, and skateboarding have in common? A lot more than you may think. These were just three...