It’s becoming increasingly hard to reach, let alone engage, new audiences. Which has meant that marketers have had to find creative ways to advertise….
Category: Branding
The ‘Eh-List’: Where do you stack up with Canada’s top brands?
Picture yourself grabbing a coffee from your local Tim Hortons, filling up at the Petro-Canada before rolling out to the mountains, and swiping your Royal Bank credit card to pay for your gas. There are many things that Canadians have in common, and that includes the brands we cherish. So, when it comes to your…
Humour in Marketing: Dynamite or Distraction?
Stop me if you’ve heard this one before: A Copywriter, Advertisement Executive, and Media Director walk into a room. There’s no punchline- but they’re determined to find one….
You are what you Tweet: Personal Branding
Whether you are a consultant, a leader, a recent graduate or an entrepreneur, having a strong and unique personal brand can get you noticed by prospective clients, business partners, and employers. …
5 Tips from Cult Brands – Lessons from The Gathering 2019
What do airplanes, junk-removal, and skateboarding have in common? A lot more than you may think. These were just three categories represented at The Gathering 2019 where brand leaders from Air Canada Rouge, 1-800-Got-Junk, and professional skateboarder Tony Hawk shared their advice for growing cult brands. Over the course of three days, the Fairmont Banff…
HO-HO-HOLD the Product Placement
When you cuddle up by the fire to watch a holiday movie, what you may not notice are the brands, strategically placed and working their way into our consciousness. …
