More interactions mean more opportunities to fail or succeed at providing a great customer experience. Brand guidelines can help you mitigate these challenges….
Category: Branding
Jingles – What A Long, Strange Trip It’s Been
There was a time when nearly every product advertised had some sort of original music, a jingle, associated with it. That’s no longer the case, although a catchy song remains a very powerful advertising tool. Plop, Plop, Fizz, Fizz Commercial jingle writing in the mid-twentieth century was an industry within an industry. Many songwriters subsisted…
Rebranding Checklist
Whether it’s a new name or logo, rebranding creates a heap of busywork. Maybe you’re thinking, “Hmm, new business cards, update the website?” It’s a start, but what else is there? Wouldn’t it be nice to have a comprehensive checklist for getting your rebranding done so that you could just start banging things off? Look…
Targeting Your Content: What is Your Style?
When you write a blog post or a LinkedIn article, are you thinking about what type of content you’re creating? There are three main types and each has a distinct goal. Knowing which type you’re working with and staying on topic will ensure that your message gets through. The three main types on content style…
The Messages in Your Invoice
What Your Invoice Says About You I was catching up my books for year-end recently, filing through all sorts of invoices I’d received over past months. Many of the invoices made me chuckle. It seems that many small business owners have no clue how to make a respectable invoice. And the problem is, if your…
10 Reasons Why You May Need to Re-brand
What’s in a name? Shakespeare said, “A rose by any other name would smell as sweet,” but the truth is, brand names and their associated imagery does matter. Would you rather receive roses from “Budget Flowers” or from “Floral Passion”? One makes you think it’s worth more, that’s for sure. When it comes to your…
