What’s in a name? Shakespeare said, “A rose by any other name would smell as sweet,” but the truth is, brand names and their associated imagery does matter. Would you rather receive roses from “Budget Flowers” or from “Floral Passion”? One makes you think it’s worth more, that’s for sure. When it comes to your…
Category: Branding
Marketing to Youth
My 14-year-old daughter, Liz recently attended the well-hyped “We Day” event in Calgary this week. Liz had done extra loads of volunteering at school and written an eloquent essay in order to be chosen from her school to attend. So, when she got home on Monday, I asked her what she thought of it, expecting her…
Pronouncing Brand Names
You say Ten-AY-toh, We Say Ten-AH-toh I was on Twitter this recently and ran across a gentleman with an extremely tricky-looking last name. When I asked him how to pronounce it, it was actually quite simple. Having a pet interest in word origins and words in general due to being in the branding biz, it…
Trade Show Tips
10 Simple Marketing Tips for Improving your Performance at Trade Shows I attended a wonderful trade show yesterday – the Calgary Motorcycle Show! I had been looking forward to it for the past few weeks. Winter has been really cold with far more snow than usual here in Calgary– and now that we have…
Choosing Keywords
An Amazing Online Market Research Tool: Google Keyword Trends Choose your words carefully, goes the old saying. The words you use to describe your service or product determine its ranking online, its categorization online, and of course, how relevant your marketing will appear to its potential customers. It can have the effect of making you…
Personal Branding
Online Personal Branding: You in a Crowded Online World Caught an interesting presentation today by Gary Kovacs, CEO of Mozilla, the developers of Firefox, on “How to Stand out in the Noise of the Internet”. The focus of the presentation was personal branding. He talked about how he uses a personal dashboard to monitor the…
