During the holiday season, the rules of social media etiquette shift slightly although it is not always noticeable. People are more boisterous, generous and engaging – after all, tis the season of giving and good cheer! Your social media approach should follow suit for the holiday season while aligning with your brand. As we get…
Category: Marketing & Media Channels
Blogs related to various kinds of marketing media. These are part of the “marketing execution” services offed by Tenato Strategy Inc.
Tracking Your Marketing
I attended a great presentation this week, put on by the Calgary Marketing Association. The speakers were Jeff Nelson and Jake Blumes, both friends and colleagues of mine, but whom I had never seen collaborate before on a presentation — and the result was very eye opening. Tracking Metrics Jeff first talked about marketing…
Never-ending Content
Can You Run Out of Content for Your Blog? At our Team Tenato pow-wow recently, an interesting topic of discussion came up: Can we really create indefinite content about any subject (for example, a client in the plumbing industry)? Isn’t there only so much to write in a given blog? An “Academic” Analogy When…
Media Buying
What Does a Media Planner / Buyer Do? As a marketing consultant, one of the most frequent questions I often get is, “What kind of marketing really works?” to which I, of course, will have to respond, “That depends on what kind of business you have, and who you are trying to target.” And further,…
